1. Listening "When people talk, listen completely. Most people never listen." . Listening is the foundation of any good relationship. Great leaders listen to what their customers and prospects want and need, and they listen to the challenges those customers face.
2. Storytelling "Storytelling is the most powerful way to put ideas into the world today. After listening, leaders need to tell great stories in order to sell their products, but more important, in order to sell their ideas. Storytelling is what captivates people and drives them to take action.
